It?s a Vibrant Earth: The That means of Color Throughout Borders

As children, were often asked ?what?s your chosen color?? We thought that our color choice says a good deal about who were, which the questioner will immediately understand its meaning.

But colors, like words, do not carry universal meaning. We all have different reactions to various tones and shades depending on how and where i was raised, our past experiences by it, and our list of preferences ? which, like children, can alter inexplicably.

The facts are colors carry a whole lot of meaning ? but that meaning varies drastically across languages, cultures, and national borders. If you are conscious of some differences, it is possible to avoid embarrassing cultural mistakes when discussing and ultizing colors among colleagues, friends, and clients ? and it will help you to promote your product effectively in global markets.

Below, a simple guide to five colors around the world.


In Western cultures, black is a member of death, evil, and eternity. In some Eastern cultures, however, issues carries the alternative meaning; in China, black could be the signature color for young boys, and is also employed in celebrations and joyous events.

White, however, symbolizes age, death, and misfortune in China along with many Hindu cultures. Across both East and West, however, white typically represents purity, holiness, and peace.


Red is amongst the strongest colors, as well as meanings in many cultures run deep:

China - Celebration, courage, loyalty, success, and luck, amongst others. Used often in ceremonies, and when combined with white, signifies joy.

Japan - The traditional color for a heroic figure.

Russia - Representative in the Communist era. For this reason, it is suggested to become extremely careful when utilizing this in Eastern European countries.

India - Purity, so wedding costumes will often be red. Also large for married women.

United States - Danger (think "red light!") and employed in in conjunction with other colors for holidays, for example Christmas (green) and Valentine's Day (pink).

Central Africa - Red is really a color of life and health. But in the rest of Africa, red can be a colour of mourning and death. To honor this, the Red Cross changed its colors to green and white in South Africa along with other regions of the continent.


Blue can often be considered to be the "safest" global color, as it can certainly represent anything from immortality and freedom (the sky) to cleanliness (in Colombia, blue is equated with soap). In Western countries, blue is frequently known as the conservative, "corporate" color.

However, be careful when using blue to deal with highly pious audiences: the colour has significance in virtually every major world religion. For Hindus, it will be the color of Krishna, and several with the gods are depicted with blue-colored skin. For Christians, blue invokes images of Catholicism, especially the Virgin Mary. Jewish religious texts and rabbinic sages have noted blue being a holy color, even though the Islamic Qur'an refers to evildoers whose eyes are glazed with fear as زرق zurq, which is the plural of azraq, or blue.


Until natural foods companies started marketing here green beverages as healthy and good-tasting, many Western people thought green food was poisonous. Today, green is known as a far more positive color. American retailers are leveraging the environmental movement to offer eco-friendly goods, often using green-themed packaging or ad campaigns to indicate a product's compliance with "green" standards. Not so in China and France, where studies have indicated that green is not a sensible choice for packaging.


If the Dutch have everything to say over it, the World Cup will likely be flooded with plenty of orange august. (Orange could be the national hue of the Netherlands along with the uniform colour of the country's famous football team.)

On sleep issues with the world, however, orange includes a slightly more sober meaning: within Hinduism, orange carries religious significance as large for Hindu swamis. Throughout Southeast Asia, Theravada Buddhist monks also wear orange robes.

So before your inner child enthusiastically covers your color preference to foreign friends or colleagues, you might like to find out more about that color as well as cultural significance. Also, be conscious of color choices as they relate to your company?s campaign copy and graphics ? whether printed collateral, a web site, or marketing strategy. Know your target market along with their respective color conventions which means you don?t inadvertently send the incorrect message. We recommend this useful visual representation by Information is Beautiful.

Oh oh and, our favorite colors at Acclaro are blue and orange.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15